columns
columns
The Story of Launching my E-Commerce Business / Personal Project
columns
The Story of Launching my E-Commerce Business / Personal Project
Role
Founder
Timeline
2023 - Present
Skills
Product Strategy, Growth, Marketing, Graphic Design
How it Started
I have always been drawn to creating, whether through design, branding, or experimenting with new ideas. In 2023, I wanted to channel that energy into something tangible, so I launched my first entrepreneurial project: Columns.
The Leap
I began by working on concepts for a store name, unique styles, and branding. After 24 days of opening my Etsy shop, I received my very first sale. That moment was more than a notification. It was proof that someone connected with my work, and it gave me the drive to keep building.
Scaling the Business
Early 2023
Launched Columns on Etsy. Reinvested revenue from digital downloads to expand into physical posters, collaborating with a Print on Demand partner.
Mid 2023
Within four months, Columns reached 100 sales, validating my vision and fueling further growth.
2024
I scaled through TikTok and Instagram, optimized SEO, and built customer relationships.
Today
Columns has reached over 4,300 sales, with 415+ reviews and customers in more than 2,100 cities worldwide.
What I’m Working on Today
I’m pushing Columns in new directions, trying out fresh styles, playful inspirations, and new tools like Photoshop and Spline. It feels like just the beginning — I want to keep experimenting, growing, and sharing my work in new ways. By 2026, my dream is to bring Columns off the screen and into the real world with my first in-person pop-up.
Explore the Shop
You can explore more of my work and see the full collection on Columns Prints ↗

EXPLORE MORE PROJECTS

Designing Persona's Fraud Investigation Experience
// 2024
Brand Spotlight on Shopify's Shop App
// 2022