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Launching my Etsy Shop / Personal Project
Year
2023 - Present
Role
Founder
Skills
Strategy, Growth, Marketing, Graphic Design

How it began

In 2023, I made a leap to taking on my first project of entrepreneurship. I am always searching for outlets to unleash my creativity and explore new ways to flex my creative muscles. So I thought of leveraging my interest in graphic design and entrepreneurship to share my work.
I began by jamming on initial concepts of a store name, unique styles and branding. After 24 days of opening my Etsy shop, I made my very first sale! Hearing that first sale notification was incredibly rewarding and fuelled my desire to push further.

Scaling the business


January 2023 — How it all began

I began by jamming on initial concepts of a store name, unique styles and branding. After 24 days of opening my Etsy shop, I made my very first sale! Hearing that first sale notification was incredibly rewarding and fuelled my desire to push further.

March 2023 — Introducing physical posters
After gaining traction on my digital prints for the first three months, I collected enough revenue to invest in partnerships that would enable me to print and ship physical posters worldwide. I actively partook in opportunities to learn from other small business owners, develop business partnerships and continue to scale my business. Moreover, I spearheaded generating content for marketing on TikTok and Instagram, optimization of SEO techniques and managing customer relationships. From there I was able to continue to hit new milestones.

April 2023 — Celebrating my first milestone
After four months of hard work, we celebrated 100 sales!

Today

Fast forward to today, as of July 2025 I am incredibly grateful to share that my store has surpassed 4,200 sales and I look forward to continuing to grow!
4,200+
4,200+
4,200+
sales
sales
sales
415
415
415
reviews
reviews
reviews
2,100+
2,100+
2,100+
cities reaches
cities reaches
cities reaches

RECENT PROJECTS

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